I noticed an interesting thing on my blog the other day.  My traffic dropped off a cliff.

I was getting 500 to 600 visitors a day, but suddenly I was getting 50-60.  I couldn’t understand what happened.  I tried to analyze the problem from a number of different angles, yet I couldn’t see anything wrong.  I thought perhaps that my site had been hacked and infected with malware and so Google cut off traffic.  But I scanned the server and couldn’t find any traces of malware.  Eventually, I just gave up and chalked it up to the fact that I’d never understand the mystical algos of Google.

Then something happened.  The traffic came back all of a sudden.  And I understand why.  I looked into the eyes of the search engine giant and I saw it’s inner workings for a brief moment.

When I first started posting on my blog, I was posting all the time.  I was in between novels and so I really needed to keep my creative juices flowing.  The blog became my outlet.  However when I started on a new novel that chewed up all of my writing time and I stopped blogging consistently.  Writing a novel tends to consume all of a writer’s brain,  so you end up having a lost less time for blog and your posts trickle down to a crawl.  And Google will make you pay for that?  Why?  I’m getting to that part.

I posted last week and after a few days I noticed my traffic shot back up again.  Then I didn’t write anything my traffic dropped off.  Voila.  Google giveth and Google taketh away.  I figured it out.  How often you post really matters to Google.  Frequency counts.

So we can all learn from this?  Post more often and Google pays attention to you.  Stop posting and Google stops caring too.  It’s just the way of things.  I don’t need to understand the math the PHDs came up with to make that happen.  I just know it makes sense.  If you have less to say, why is anyone listening?

I’m sure seasoned professionals in marketing know that more posts are essential, but most of us don’t have a job that requires us to know that.  Well, not so fast.  If you are a modern writer it means you better know how to market your stuff online.  If you don’t you’re going to end up buried fast by writers who may not be as good but who sure as hell know how to market and sell books.  So which would you rather be, the misunderstood starving artist or the artist who sells things?  Unless you’re still a young artist, you’ve probably come to the conclusion that getting paid for your art is not only good, it’s essential.

Take care of your Platform and Google will take care of you.   Well Big G, I just posted again.  Please return my traffic to its proper place.