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If Everyone Else Jumped Off a Bridge: The Power of Social Proof

If Everyone Else Jumped Off a Bridge: The Power of Social Proof

by Dan Jeffries | Dec 14, 2011 | Psychology | 1 comment

Remember when you were a kid and you asked your dad to stay out late and he’d say no way? Then you’d say, “But everyone else is doing it.” And he’d say, “If everyone else jumped off a bridge, would you do it too?” You probably...

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